Physiotherapy marketing strategy: 4 Secret Tools to Skyrocket Practice

Last updated on February 13th, 2023 at 05:12 pm

Why physiotherapy marketing strategy?

So, you started your brand new physiotherapy clinic and the patient started lining up to see you in the waiting room.

Just, kidding!

Jokes apart, if running a physio practice would have been that easy you would not have to look after the safe Government job. This is why we have come up with 4 physiotherapy marketing strategies that will help you skyrocket your practice.

This article is going to help:

• Who has started clinic out of enthusiasm but found himself to be stuck in the middle of no-where?
• If you have no option but to run the clinic.
• Fed up of the job and planning to shift to entrepreneurship.
• Fresh graduate who is just stepping out to the job market.
• Students who dream to be his/her own boss, need to prepare themselves.

Let’s get started.

P.S: All the tips discussed here are tried and tested by me. I have found it to be effective. Your success solely depends upon how seriously you apply them.

Physiotherapy marketing strategy

A popular marketing quote by Robert Louis Stevenson goes like this, “Everyone lives by selling something.” The word marketing is still taboo so far as the medical profession is concerned.

But, is it possible to grow and continue providing service without marketing?

Physical therapy is different from other medical practices. Usually, they do not come to us directly, they take one of these five routes.

1. Referred by a doctor or a health practitioner directly to you.
2. Few referred by one of your old patients.
3. Referral by your personal contact.
4. The doctor advised for physio, but they are lost where to go.
5. Self-referral trying to search for good physiotherapist.

Once they come to us, they get to learn that besides their present complaint it can help them in many different ways. This way, they become regular visitors.

Fact is, getting the first patient for the clinic where most of the newbie struggles a lot.

How patient searches for you?

If a person is trying to self-refer himself the first thing they do is Googling. They search for it online.

Yes, you got my point. You have to have a strong online presence to shine out of the crowd. And the good news is that it is easy and all comes for free. In today’s era, an online presence is a very crucial strategy for physiotherapy marketing.

Well, my first tool to getting started is listing your clinic in Google Business

Tool 1: Google my business

Registering in google my business is the easiest and free way to get yourself discovered. Whenever someone searches for a physiotherapist in their town, google displays the result with all the listed business.  

For example, someone looking for a physiotherapist in Rourkela will search “Physiotherapist Rourkela” in the search bar. Below is the screenshot form this search.

Try this for your city and you will find your competitor.  

TIPS: Encourage your satisfied patient to leave a comment. The page with more comment tends to attract more attention.   It’s not that difficult to get started with Google small business.

Visit here https://www.google.com/business/.

You can watch this video instead:

Tool 2: Local search website/ directory

Local search website/ directory tends to dominate the google search result. Sounds confusing? Ok! give a closer look to box 3 on the screenshot above almost every search result is related to a single website “Just Dial”.  

Observe it for your location. It might be different from mine but popular search website in India is:  

• Justdial.com
• Askme.com

It varies from country to country. For the people of the United States it’s, Bing, Yelp to name a few. What you need to do is, open these sites and register your clinic with proper address and appropriate category.

Here is the screenshot of my Just Dial listing.

You can register for free. The banner(1) and the first position (2) are paid positions, I suggest starting as a free listing. You may get paid listing as you grow in your career.

Below is the screenshot of our “physiofirst” page. If someone clicks on the list (in the screenshot above), this is the page where you will land up.

Note the comments and feedback I have received.

Also Read: Secret tips to setting up physiotherapy center and skyrocket practice.

Tool 3: Facebook fan page

Almost everyone is there on Facebook, it’s a different kind of world altogether. Like facebook group, it also comes with features of “Facebook fan page” Its very easy to create a “facebook fan page” and this is why it is also very competitive to get visibility at facebook.  

It’s very difficult to motivate others to like/follow your page. It is because it’s getting oversaturated. But, if you provide valuable content to your fan on a regular basis, you can increase the likes. It comes with many features, like:

• Creating an offer
• Creating events- you can announce events to your audience.
• Shop
• And lot more

Here is the screenshot of the facebook fan page of my website and my clinic.

Tool 4: Exercise Charts from Physiosunit

If a patient visits you, don’t let them go empty-handed. Give them a home exercise program chart with your branding and logo printed on them. This way they become a messenger by sharing the copy of those charts with others.

It has tremendous effect in long run. Just observe how a corporate hospital in your city do this.

Exercise chart with a logo? where can I get it? Well, I have an answer for you. I have made a list of exercise chart which you can download by going to Physiosunit. Download it and put your logo, contact number, address whatever and print ti on a simple printer.

All the downloads are in pdf format. If possible approach your local press (printing press) and print it in bulk to get better print quality at a reasonable price.

Final word

The success of the physiotherapy marketing strategy depends on you. All the sources come with free service and paid one as well. Start with free and then progress to paid.

Paid service comes with extra features which give the edge to your competitor. Want to learn more? Click Here. What do you think? Do you have any suggestions? Or I went somewhere wrong. Do comment below.

Keep Reading: 8 Alternative Career Options For Physiotherapists To Boost Career Growth

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Sunit. S. Ekka

Dr Sunit Sanjay Ekka is a physiotherapist in practice for the last 15 years. He has done his BPT from one of the premium Central Government physiotherapy colleges, ie, SVNIRTAR. The patient is his best teacher and whatever he gets to learn he loves to share it on his Youtube channel and blog.